April 2024 - Gjerde Consulting AB

Founder.

Aug 2022 - March 2024: Carlsberg Group

Lead Product Owner. Lead the development & strategy for Carlsbergs B2B eCommerce platform with annual revenue of 1.2 billion DKK

January 2021 - July 2022: Labster A/S

Lead Product Owner. Lead & coached dispersed team of Product Owners. Lead and developed corporate e-com site. Implemented new Content Management system and perfected marketing automation, which lead to significant increase in conversions.

June 2017 - Dec 2020: Maersk A/S

Product Owner. Pioneered the first B2B2C online experience in the shipping industry (maersk.com). Used Salesforce to perfect the marketing automation flow.

Sep 2014 - Jun 2017: Maersk A/S

Project Manager. Drove Maersk’s digital transformation. Turned manual processes automatic. Productified and premiumized their offerings (low, standard and premium) which set the new standard for the entire shipping industry.

May 2013 - Aug 2014: Adpeople [part of Wunderman]

Project manager. Head of Nordic advertisement for Dell A/S. Content Management for 15+ media projects simultaniously.

Sep 2011 - May 2013: IBM

Graduate Sales Program